Nigeria and Concorde, by Peter Jones (1976-1979)
British Airways didn’t ever fly a scheduled commercial Concorde service to West Africa, although I believe that at one time Lagos was one of several destinations under consideration.
There was however, considerable interest in supersonic travel in Nigeria, particularly from those who were wealthy enough to be able to use it. Nigeria’s oil boom had resulted in a lot of money in circulation in the late 1970s, and a large number of people able and willing to spend it
When BA commenced operating a Concorde on the London to Bahrain route in January 1976 and London-Washington in May, it presented a couple of opportunities for well-to-do Nigerians to fly on the aircraft. Travelling to Mecca via London and Bahrain for the Hajj was one very popular option for the Moslem population in Northern Nigeria, and others were Washington, and later New York, for shopping and sightseeing.
I had been posted to Lagos the previous year as Sales Manager West Africa. Big title; no BA aircraft though!
The British Government had transferred all routes from London to West Africa and South America from British Airways to British Caledonian, in order to stimulate private sector competition for the (then) state owned national carrier.
Nothing daunted, my predecessors in British Airways Lagos had reacted to the British Government’s action by subletting the BA reservations office to an insurance company (at a fair profit) and maintaining the street level office on the waterfront for marketing and sales purposes.
The job of the Sales Manager West Africa consisted of maintaining a high profile in the business communities of all the larger West African countries, monitoring and supporting a network of General Sales Agents throughout the region from Senegal in the north to Zaire in the south and seeking out any opportunities to fill BA aircraft in other parts of the world. In effect, we were maintaining a presence in the region at no cost and earning several million pounds in worldwide revenue, mainly on other airlines' ticket stock (yes, we still had manual ticketing) with very little effort!
However, from a Sales Manager’s viewpoint, it was fairly imprecise job description and it was never easy to determine where and how to focus our limited resources to make the greatest impact.
We did have detailed and regular statistical records of activity on BA services worldwide by sector flown; I noticed particularly that revenue from our new Concorde supersonic services was doing quite well and was growing steadily.
It was difficult to get around the area regularly with our fairly limited resources and the often poor and unreliable physical communications, so we needed to find other ways to communicate with our target markets. Having considered how best to do this I concluded that it might be worthwhile experimenting with direct mail to try to communicate with the community of potential travellers that we were confident were out there. The concept of direct marketing was fairly new at that time even in the UK, and it was virtually unknown in Nigeria, so there was the possibility of more of a positive reaction when people received a personalised commercial letter, than would be the case today.
I arranged for our London office to send out a (then state of the art) mimeograph machine (either a Roneo or Gestetner as I recall) and several boxes of Concorde themed letter headed paper. Then my newly appointed secretary, May, and I set to work unpacking it and finding out how to get decent results from it. Although it was ‘wet’ copying and initially a bit messy, she was a true perfectionist and achieved very acceptable copies from it very quickly, and we were in business.
The team in the office had meanwhile created ad hoc mailing lists of local dignitaries in Lagos and of Hausa Alhajis in the northern states, from local directories, libraries and other sources. We then started posting out regular Direct Mail letters, personalised to the recipient where possible, highlighting the many benefits of travelling on Concorde.
The results of this surprised and gratified us all; Concorde revenue sold in Nigeria doubled within months and continued to grow at a pleasing rate. Nigeria quickly became one of the most important contributors to Concorde, and remained so throughout the aircraft’s operating life.
As a coda to this story, some time after I left West Africa for a new job elsewhere in the world (with aircraft!) and BA services had been reinstated in West Africa, I was very pleased to learn that my former secretary, who had no previous airline experience before she joined us, had been appointed to a senior Management position in BA Nigeria!
BETTER ON A CAMEL
BOAC and BEA reminiscences, memorabilia and history
About the charity 'Practical Action'
Foreword by Sir Ross Stainton, former Chairman of BOAC
Review of background to airline experiences and recollections
CHAPTER ONE - THE FAR EAST AND INDIAN OCEAN
airport and airline memoirs about the far east - from India and the Seychelles to Japan
Bangladesh - All Together Now! by John Anderson (1973)
Bangladesh - Memories of Dhaka, by Simon Watts (1981-1985)
Life and Work in Bangladesh
Burma - Lighting Up Time, by Gerry Catling (1954)
an airport story - cigars as insect repellent
Burma - The Day of the Dear Departed (1954), by Gerry Catling
memories of a delicate diplomatic exercise with BOAC in Burma
Burma, etc. - Britannias, by Alan Douglas
recollections of the Bristol Britannia in service with BOAC
Burma -The Sound Barrier, by Tony Russell (1972)
Dealings with the civil aviation authorities in Rangoon
Burma - The Fertiliser Factory, by David McCormack (1972)
memoirs of an airline manager - going the extra mile in customer service...
Burma - Cigars, Religion and Superstition, by Peter Jones (1975)
Meeting the Burmese People
Burma - Special Adviser to the Manager, by Peter Jones (1975)
attending a funeral in Rangoon
Burma - Burmese Days, by Peter Jones (1975)
a visit to Mandalay and the temples of Pagan
China - Learning Chinese by Ralph Glazer (1983)
China - Scotland the Brave by Ralph Glazer (1985)
India - Holy Cow, by Ralph Glazer (1964)
Obstruction on the runway...
India - Delhi (Not) Singing in the Rain, by Ralph Glazer (1964)
Monsoon (and its Cargo) Close airport
India - The Morning Commuter, by Peter Fieldhouse (1970)
Getting to the office in Calcutta
Japan - The Mount Fuji Disaster, by James Wilson (1966)
a retrospective view of the management of the aftermath of a major air crash
Pakistan - Yaqoob and Musaleem, by Peter Liver (1987)
fond memories of two aged retainers
Philippines - Cutting it Fine, by David Hogg (1970)
memoir of the chaos to civil aviation caused by a typhoon in Manila
Philippines - Being British, by David Hogg (1969)
reactions to an earthquake
Sri Lanka (Ceylon) - The Day my Number (almost) Came up, by Gerry Catling (1960)
memories of a BOAC Comet 4 landing on a wet runway..
Seychelles Days, by Mike McDonald (1974-1977)
An island idyll..civil aviation (and British Airways) arrive in the Seychelles
CHAPTER TWO - THE MIDDLE EAST
airport and airline reminiscences and memorabilia in the Middle East
Abu Dhabi - Ice Cold in Abu Dhabi, by Graham Moss (1970)
keeping VC-10 passengers cool on the ground
Abu Dhabi - Sand Trap, by David Hogg (1972)
hazards of driving in the desert
Dubai - a Training Posting, by Peter Liver (1970)
Bahrain - The Traffic Manual Expert, by David Meyrick (1962)
an air cargo problem - loading a BOAC DC7F
Bahrain - The Thunderstorm, by Ron Colnbrook (1968)
a scary flying story
Iran - The Nosewheel Incident, by Alan Hillman (1965)
a problem on the runway in Tehran
Iran - Hold Five, by Brian Cannadine (1972)
Teheran Airport - animal alert!
Israel - Cultural Differences, Mike McDonald (1972)
airline tales from Tel Aviv
Kuwait in the Fifties by Jamil Wafa (1955)
Kuwait - a 'Fifth Pod' Operation, by Jack Wesson (1965)
a BOAC flight planner's nightmare
Kuwait - the Oil Drillers, by John Cogger (1970)
a BOAC Sales Manager at work - life in the fast lane
Kuwait - Out of the Fog, by Peter Richards (1991)
Return to Kuwait after the Gulf War
Yemen - Sana'a Memories, by David Hogg (1973)
a testimony of everyday life in the Yemen
Saudi Arabia - Abdul and the Bacon, by David Hogg (1973)
a treat goes missing
Dhahran, Saudi Arabia - Rats! An Unwelcome Customer, by John Anderson (1978)
An Unwelcome Passenger
CHAPTER THREE - AFRICA
recollections and tales of life with BOAC and British Airways in Africa
Ghana - the Watchman, by Anthony Farnfield (1966)
a letter in the files
Kano, Nigeria - Willie on the Rampage, by Pat Noujaim (1959)
The randiest dachshund in Northern Nigeria nearly causes a delay
Nigeria - Bush Telegraph, by David Hogg (1965)
bad news travels fast in West Africa
Nigeria - Things Other than the World Cup, by Don Ford (1966)
BOAC involved in events in Lagos before the Biafran War
Nigeria - Boom Times, by Peter Jones (1975-1979)
the oil boom in Nigeria in the seventies
Nigeria - an Attempted Coup, by Peter Jones (1976)
violent regime change in Nigeria
Nigeria - Living and Working in Lagos, by Peter Jones (1975-1979)
stories of expatriate life in Nigeria
Nigeria and Concorde, by Peter Jones (1976-1979)
How Nigerians took to Concorde
Nigeria - Never Knowingly Undersold, by Peter Jones (1979)
Travails with the Lagos Telephone Company
Nigeria - Student Travel, by Peter Jones (1981)
a student goes to the wrong destination
Nigeria - Lagos Airport Again! by Nick Robertson (1989-90)
Wild West (Africa)
Ethiopia - Petrol Rationing, by Doug Tester (1975)
Michael to the rescue
Uganda - The Road to Kampala, by Peter Liver (1972)
a moment in history - BOAC in Uganda in the days of Idi Amin
Uganda - Exodus of the Ugandan Asians, by Mike Wickings (1972)
Organising the departure of Asians from Uganda
Uganda - Kenneth's Mortars, by John Anderson (1972)
Diplomatic Incident in East Africa
Zambia - Jottings from the Copperbelt, by Peter Jones (1969-1972)
Malawi - The President's Plane, by Peter Woodrow (1977)
VIP Travel to the Commonwealth Conference...
Kenya - Nairobi 1956 etc., By Maurice Flanagan
early memories of BOAC in Nairobi
Kenya - The Frustrations of the Comet 4, by Don Ford (circa 1962)
recollections of ingenious improvisation to make best use of space in the BOAC Comet 4
Kenya - Customer Recovery, Kenya Style, By Simon Watts (1988)
Going the extra mile...
Kenya - Concorde and other big beasts, by Simon Watts (1986-90)
Concorde and other big beasts
Kenya - Nanyuki Wedding, by Steve Sturton-Davies (1992)
a wedding in the bush
Egypt - The Six Day War, By Ron Colnbrook (1967)
memories of a war zone
Libya, Sudan and Iraq - The Personal and Confidential File, by Roddy Wilson (1955-1960)
more camel stories...
Libya - Monkeys in a Hangar, by Ralph Glazer (1954)
Wildlife in Tripoli
Libya - The spirit of Christmas Past, by Gerry Catling (1958)
hijinks in the Tripoli transit lounge
Libya (and Ceylon) Unaccompanied Minors by Gerry Catling (1959)
The difficulties that younger passengers sometime cause...
CHAPTER FOUR - THE CARIBBEAN, AMERICAS AND ATLANTIC OCEAN
Jamaica - Dr No by Mike McDonald (1964/1974)
a James Bond memory
St. Lucia - Hurricane Allen, by Peter Jones (1980)
surviving a major hurricane
St.Lucia - The Wrong Taxiway, by Peter Jones (1983)
consequences of miscommunication
St. Lucia - The Red Lady, by Peter Jones (1983)
voodoo and the Boeing 747 - an unsolved mystery
St. Lucia - The Collector, by Peter Jones (1983)
An Illegal 'Collector' of Rare Species is seen off
St. Lucia - There's a Hole in the Runway, by Peter Jones (1984)
suspension of operations in St Lucia
Trinidad - Management Skills, by Bill Smith (1965)
learning the ropes, the hard way
Bahamas - Cabin bags and Elephants, by Tony Russell (1966)
Canada - Gander, Crossroads of the World, by Gerry Catling (1956)
Transatlantic travel as it used to be
Mexico - A Day in Mexico City, by Ralph Glazer (1975)
Concorde, a Road Accident and the Mexican Police
Panama - Don't Stop! by David Hogg (1975-1980)
what about the snakes?
Panama - Flying Positive, by David Hogg (1975-1980)
BAC-111 pilots in Central America
Chile - Chile-Chile-Bang-Bang, by Howell Green (1994)
Frustrations in the queue for take-off
Uruguay - Jet Flight Arrives in South America, by Alan Douglas (1959)
introducing the Comet 4 in South America
USA - I Was There That Day, by Jonathan Martin (1963)
Dallas 1963, the day of President Kennedy's assassination
USA - The Cricket Team, by Peter Jones (1964)
cricket in New York with BOAC?
USA - The New World, by Don Ford (1967-1969)
An expatriate airport manager comes to Chicago
Ascension and Falkland Islands - Encounters of the Third Kind, by Bruce Fry (1985-1987)
a BOAC station engineer goes on secondment to the RAF in the Falklands
CHAPTER FIVE - EUROPE
UK - A Shetland Story, by Anthony McLauchlan (1972)
Bulgaria - Fog in London, by Mike Lewin (1976)
BEA schedules affected by fog in London
Cyprus - Suez and the Rocky path of True Love, by Gerry Catling (1956-57)
effect of Suez on BA schedules and social life..
Cyprus - the Hijack, by Bruce Fry (1970)
when a hijacked BOAC VC-10 diverted all flights to Nicosia
Cyprus - The Turkish Invasion, by Taff Lark (1974)
Evacuation of tourists when Cyprus invaded by Turkish forces
Germany - from BSAA to the Berlin Airlift, by Charlie Item Smith (1948-49)
Following the BSAA disasters, the Avro Tudor fleet is assigned to the Berlin Airlift as fuel tankers
Germany - Learning German, by Larry Gorton (1966)
recollections of a BEA manager having problems learning German
Italy - The Secret of Fiumicino, by Bill Smith (1967)
airport customer service staff get a morale boost and valuable lessons for motivation are learned
Romania - Heidi's Haggis, by Mike Lewin (1971)
a bit of BEA memorabilia - ingenuity in the kitchen saves Burns Night in Bucharest
Poland - The Stand-off, by Roy Burnham (1978)
an encounter with American presidential security guards
Russia (USSR) Trans Siberian Start-up, by Brian Burgess (1969-1972)
planning for an historic moment - BOAC's trans Siberian route to Japan
Russia(USSR) - The Omelette Factory, by Peter Richards (1970s)
Navigating over Siberia
Russia (USSR) - Red Faces in Red Square, By Bernard Garvie (1970)
Diplomatic Incident with Chandelier
Russia (USSR) The Security Guard, by Peter Richards (1976)
How to scare a Russian Security Officer
Russia(USSR) the Golf Lesson, by Peter Richards (1976)
In a Moscow Hotel Room..
Russia (USSR) -The Stewardess, by Taff Lark (1980)
shades of 007
Russia (USSR) - Domodedovo Airport, 'the House of my Grandfather' by Mike McDonald (1989)
a memoir of early days at Moscow's Domodedovo Airport
Spain - Dictatorship and Honour, by Gerry Catling (1960)
a recollection of Franco's Spain - negotiating the 'personal honour' code at Madrid Airport
Spain - A Soft Touch, by Ralph Glazer (1971)
A Meeting with Franco
Switzerland - The Precision of the Swiss, by Gerry Catling (1968)
recollections of how we proved to the airport authority that the Super VC-10 was not a noisy aircraft
Further reading and watching for addicts....
Some miscellaneous photos that don't have a story to go with them
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